ABOUT FENIX VENTURE

I buy businesses and help run them.

Fenix Venture is me, my own money, and no investment committee to answer to. The person you talk to is the person who decides.

Justin Henriksen, founder of Fenix Venture
Justin Henriksen
Founder
WHO WE ARE

Fenix Venture is me.

I have spent twenty years building and running businesses. Most recently as CEO of Blue Eye, and before that as CEO and General Manager of Crayon US, where I ran a $51 million P&L. Before either of those I spent nine years at Microsoft, finishing as Senior Director of the US partner ecosystem, where my job was helping thousands of other people's businesses grow.

Fenix is my own money and my own time. There is no fund behind me and no investment committee to satisfy. I bring in partners when a business needs a specialist, and they are people I have worked with for years, but they do not own any of this. The person you talk to is the person who decides.

It is also why I can spend months inside a business before making an offer. Nobody is waiting on me to deploy capital by a deadline.

20+
Years Operating

Engineering teams, a $51 million P&L, and two CEO seats before this one.

9
Years At Microsoft

Finishing as Senior Director of the US partner ecosystem, working on how partner businesses grow.

One
Person You Deal With

No associate, no deal team, nobody to escalate to. You get me from the first email to the close.

Why Leaders Partner With Us

We don't advise from a distance. We work alongside our clients as integrated partners, helping them improve how their businesses operate, scale, and lead.

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We Build Businesses, Not Just Balance Sheets

We focus on strengthening people, processes, and performance to create durable value, not short-term financial optics.

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Collaboration Drives Better Outcomes

The best results come from partnership. We embed with your leadership team to align vision, priorities, and execution.

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Preserving Vision, Advancing Potential

We respect what's made your business successful while introducing new strategies, technologies, and systems that support the next stage of growth.

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Sustainable Performance Over Short-Term Wins

Every improvement we implement is built for longevity, scalability, and continuous improvement.

Smart Growth. Sustainable Value.

Every company reaches a point where an experienced outside perspective can make the difference between momentum and drift. We focus on clarity, alignment, and execution, helping teams modernize operations and apply technology where it creates real leverage.

Our goal is to build stronger organizations led by stronger leaders, capable of sustaining success long after our engagement ends.

START THE CONVERSATION

Ready to build what’s next?

If you’re ready to improve performance, scale with confidence, and strengthen your leadership team, we’re ready to help.

Get in touch