We invest in businesses
and help run them.
Fenix Venture takes an active role in every investment - bringing operational expertise, a board seat, and two decades of building and scaling companies.
See How We're DifferentMost investors would never buy a business
the way they buy a home.
Think about it. You'd never buy a house just from the MLS listing and a home inspection. You want to walk through it. Multiple times. You imagine yourself living there - the renovations you'd make, the furniture you'd buy, how the light hits the kitchen in the morning.
But most investors? They buy a business based on the financials and a due diligence report. They've never been inside the operation.
We do it differently.
We engage with the business before we invest. We help run it. We see how the team operates under pressure, where the real opportunities are, and what the numbers don't tell you.
The business gets value from our engagement regardless of the outcome. If we invest, we already know exactly what we're building. If we don't, the business is still better off for having worked with us.
What We Bring to the Table
Every investment comes with hands-on involvement. Capital is just the starting point.
Investment Capital
We put real money behind the businesses we believe in. Aligned incentives, shared risk, shared upside.
Board Seat & Governance
We take a seat at the table and help shape strategic direction - not from the sidelines, from the inside.
Operational Expertise
20+ years building and scaling businesses across SaaS, manufacturing, services, and retail. We've operated at every level.
AI & Technology
We bring modern AI and automation into the business - not as a buzzword, but as a measurable driver of efficiency and growth.
Revenue Growth
We identify untapped channels, optimize go-to-market, and build the systems that make revenue repeatable.
Team & Culture
Great businesses are built by great people. We help attract, develop, and retain the talent that drives results.
Track Record
About
Fenix Venture is the investment and operating vehicle of Justin Henriksen.
With 20+ years of experience across enterprise technology, SaaS, manufacturing, professional services, and retail, Justin brings an operator's perspective to every investment. He's held leadership roles at Microsoft, built and scaled multiple businesses, and spent the last several years focused on the intersection of AI, operations, and business growth.
Fenix Venture isn't a fund. It's a deliberate, hands-on approach to investing in businesses where operational expertise and active involvement create outsized returns - for everyone at the table.
Let's Talk
If you're a business owner thinking about your next chapter - or an investor looking for an operating partner - we'd like to hear from you.
justin@fenixventure.com